A ton of technologies are ripe for further development in the coming few years. Social media and related apps are definitely going to be at the forefront of the Web for a long time. But plenty of other technologies are on the verge of becoming mainstream, either because of more social acceptance or because of advancements in hardware and applications. Read on for 15 predictions about the future of the Web.

1. Micro-Payments for Quality Content:

Micro-payments of the future may be closely-related to mobile payment systems. Payment via cell phone opens up whole new area of economic opportunity, particularly in areas where cell phones are more prevalent than computers. Being able to make and receive very small payments, the equivalent of a dollar or less in many cases, via a mobile device paves the way for many in developing nations to participate in the Internet economy in a way that only a few years ago might not have been deemed possible.

2. Wider Monitors for More Horizontal Scrolling:

Horizontally-scrolling websites are already becoming popular. Some use JavaScript or Flash to simulate a wide layout, while others use plain old HTML and CSS. In any case, a horizontal layout makes a lot more sense for certain kinds of sites, especially portfolios, media galleries and websites that rely more heavily on multimedia than text.

3. Magazines in a More Interactive Format (Wiki, Digital Video, Etc.):

Magazines will be infinitely more interactive, incorporating wikis, video and audio content, and in many cases their own social networks.

4. More Collaborative and Real-Time Content:

As broadband Internet becomes more widely available worldwide, collaborative projects will only get bigger and more frequent. Real-time updates and interaction make it possible to work on practically anything in a collaborative environment. Some projects will consist of small groups of people who already know each other, while other projects will bring together hundreds or even thousands of participants who were till then strangers. There’s really no limit to how many people could participate.

5. More Semantic Content and Apps that Exploit Them:

Semantic tagging and coding conventions are probably the most likely to gain serious traction in the next few years. Many Web designers are already using semantic labels in their code. This makes sense on several levels: it makes it easier for current and future Web apps to figure out what is being displayed on a page, and it makes it easier for designers and programmers to make changes to code without having to leave copious comments explaining what the different parts of the code do.

6. Augmented Reality in Mobile Web Applications:

Given that most mobile devices now have built-in digital cameras (some with video capability), people would naturally now want functionality beyond simple photography. Augmented reality applications can have a range of potential benefits, from making it easier to find your way if you get lost to letting you identify the person sitting across from you at a party. That last example has many security and privacy experts worried. Facial recognition software is improving all the time, and pretty soon using an augmented reality program on your mobile phone to find out who a person is might be possible. You’d just snap a picture of them, and the app would cross-reference it with social networking profiles and photos across the Web, eventually coming across a match. From there, you could see whatever information the person had chosen to make public about him or herself.

7. Better Adoption of Web Standards:

With more and more users accessing the Web from mobile browsers and browsers other than Internet Explorer, Web standards are only going to become more important.

8. Better Web Security Against Phishing, Scams and Spam:

Individual websites, Web hosts, payment processors and others involved in online transactions are constantly making security improvements. With greater consumer awareness of how to identify phishing schemes and other scams, the majority of these issues will no longer be a concern in the next few years. Of course, that isn’t to say that other tactics won’t replace them.

9. Even More Social Apps:

Social media isn’t going anywhere. While some people believe social media has gone about as far as it can go, others believe it’s still in its infancy. I think there’s still plenty of room for new apps, new platforms and new ideas in the world of social media. [...] Niche social networks will also continue to grow. Social networks exist for practically every niche, and this will not go away. Services such as Ning and platforms like Elgg make it easy for non-programmers to set up their own social networks quickly and easily. Many corporations, organizations and groups are setting up social networks for their customers and members. While some have been great successes, attracting thousands of users, others have quickly died and been replaced either by other niche networks or by groups on mainstream general-purpose websites.

10. More High Quality Online “TV” Programs:

With video technology becoming increasingly cheaper and easier to use, and broadband Internet access becoming more widespread, high-quality Internet-only programs will become only more prevalent in the future.

11. Web Apps Play a Bigger Role in Daily Life:

Web applications already play a big role in the daily lives of many people. But as more apps become available online and traditional software moves to online-enhanced or online-only models (as some programs are already starting to do), more users will turn to Web applications almost exclusively.

12. Search Engine Optimization Will Be Less Important:

Search engine optimization may become less important in the future as Internet users rely more on recommendations and social media to find information. Already, people are asking questions on Twitter and Facebook instead of Google. This means that high-quality content and usability will become ever more important, because users are more likely to recommend a website if they have found it easy to use and useful. Also, search engines themselves will be smarter, meaning they’ll be able to better discern a Web page’s usefulness to a particular user.

13. Your OS Will Be Online:

While your computer will still store some files, the future of the operating system will increasingly rely on Web-based files. In other words, without an Internet connection, your computer’s functionality will be severely limited.

14. Customized User Interfaces:

As Web apps become more integrated in our daily lives, customized user interfaces will surely follow. Being able to tailor the user experience to one’s preferences is a huge plus for many Internet users. And some websites already let you make customizations to the information you see, how you see it and even how you interact with it.

15. The Web Will Be the Center of Information and Content Distribution:

This migration to the Internet will profoundly affect how media is produced and consumed. Media will become more interactive and collaborative, and because of the lower barrier to entry, new players will participate in virtually every method of content production and distribution. The shake-up will affect much more than just the way information is disseminated.

http://www.noupe.com/trends/the-future-of-the-web-where-will-we-be-in-five-years.html

The Five Eras of the Social Web:

1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services

Update: CRM Magazine has more about the five eras, focus in on the graphic.

http://www.web-strategist.com/blog/category/future-of-social-web/