intive_People: 5 Questions to Michael Ehrnböck

intive is us. We come from different backgrounds, specialize in multiple fields and use various tools and languages. In this series of short interviews we introduce intive’s professionals by revealing how they work, what they do in their free time, and what drives them in life.

  •  Name:  Michael Ehrnböck 

  • Location: Munich  

  • Role: Senior UX Designer

  • Expert at: Creating digital products people, hopefully, love to use

  •  Favorite app: Apple Notes – for its simplicity, share options & great auto-sync

  • Currently watching: Lupin on Netflix

  • Currently reading: Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard, the founder of Patagonia

What are your top 3 favorite examples of amazing UX design?

I’d say it’s Apple for the seamless experience across all their devices, Amazon (and plenty other retail apps) for the one-click checkout and Paypal, as sending money with them is super easy and smooth.

How can UX be socially cautious?

As UX designers we have impact with every decision we make. Therefore, we need to better understand the overall footprint of the digital products we design. In the past, enterprises have mostly been concerned about their own business results as an indicator of their success. Today, their social impact is another important qualifier of their achievements. It is not only about “what” we design together, but also “why” we do it. We need to ensure that the digital products/services/apps we create are both socially responsible and oriented towards business goals.

What do you think will be the next big thing in UX design?

Trends in UX design come and go (minimalism, voice UI, AR/VR…). But UX design is not just about using trends/technology because it’s hype or technically possible. A user-centered mindset and involving users at an early stage of the process both ensure we create meaningful, relevant and intuitive solutions. Products which enable users to achieve their goals in an easy and enjoyable way. That user-centered mindset is not the next big thing – it’s constantly THE BIG THING in UX design.

What’s your spirit animal and why?

Never thought about that but I just did a test and, naturally, it’s a butterfly. I’m adaptable, curious, and always eager to learn new skills. I also do approach all change with ease and grace. Actually, this pretty much describes my job-requirements at intive (combining projects & sales), so it sounds fair.

Who would play you in a movie?

Jason Momoa would be a good fit, at least hair- & beardwise.



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