Munich, December 1, 2021 – intive, a global technology company, has appointed Kathi Wimmer as Chief Marketing Officer, effective immediately. Kathi will oversee all aspects of intive’s marketing globally, developing and executing strategies that will strengthen the company’s position as the driver of digital excitement and premium partner to the world’s leading brands providing people-centric digital products.
Kathi’s hands-on experience in marketing has shaped her belief that bridging data, strategy and creativity helps drive the best customer experiences. At intive, Kathi is going to serve the business by expanding the company’s visibility and positioning the brand for sustained top-line growth.
“Kathi is a highly-experienced marketing leader with a great passion for brands, technologies and market opportunities ahead,” said Rolf Pasel, Chief Commercial Officer at intive. “intive has experienced phenomenal growth over the last year and our business continues to go from strength to strength. With Kathi’s extensive expertise and customer-centric approach to marketing, we are going to elevate intive’s presence and reputation around the world, as well as showcase the breadth of our tailor-made solutions that create excitement and delight for our customers”, he added.
Kathi brings almost 20 years of leadership and professional experience in Marketing and Communications. Most recently, she led the Central European Marketing & Communications team at Arcadis and positioned the brand as a thought leader for digital and sustainable solutions in the real estate and infrastructure market.
A key part of her work was to digitize the Marketing & Communications function, by rounding off digital skillsets and introducing a data- and analytics-driven mindset, as well as novel approaches to standardization and automation. As a member of the Regional Leadership, she co-shaped various strategic, change and digitalization programs.
Prior to that, Kathi was in charge of Internal Communications, Marketing, Public Relations, Public Affairs and Issues and Crisis Management for international corporations such as BASF/INEOS-joint venture, Voith and ratiopharm as well as the leading PR agency Pleon Kohtes Klewes.
“I am thrilled to be joining intive at this exciting time. It’s a very innovative and dynamic company that transforms at a high pace, and thus requires a strategic, data-driven and creative approach to Brand, Marketing and Communications,” said Kathi Wimmer. “I have witnessed the recent evolution of the intive brand and I look forward to working with the team to build and accelerate the brand's momentum in the months and years to come.”
intive is a fast-growing global technology company and partner to the world’s leading brands providing people-centric digital products. As a driver of digital excitement, intive combines domain expertise, design and world-class engineering to accelerate business transformation of its clients and create game-changing products and services of tomorrow.
Driven by enthusiasm and innovation, intive adds value along the whole application lifecycle – from product conceptualization to CI/CD. The company’s rapidly growing operations include development centers, design studios and regional offices in Germany, UK, Ireland, Poland, Ukraine, Romania, Argentina and the US.
intive has over 20 years of experience innovating with clients across many industries, including Telecommunications, Retail, Automotive, FinTech, Transportation and Hi-Tech, Media and Communications. By focusing on creating end-user excitement in digital products, intive continually delivers unprecedented customer satisfaction and has won the trust of some of the world’s largest companies such as Audi, BASF, BMW, Deichmann, Discovery, Facebook, Tandem, ViacomCBS and Vorwerk.