Munich, Germany – September 21, 2021 – INTERSPORT, one of the world's leading sporting goods retailers, has selected intive to develop its leading-edge mobile solution to drive growth and provide unparalleled user experience to INTERSPORT’s customers. The first version of the new mobile shopping app is due to launch in Fall 2021 in Germany and Austria.
With retail sales of EUR 11.9 billion in 2019 and more than 5,500 affiliated stores in 43 countries, INTERSPORT is one of the world’s leading sporting goods retailers. Answering the exponential rise of mobile commerce, INTERSPORT and intive have joined forces to work together on an omnichannel app that will put INTERSPORT above the competition in terms of providing intuitive shopping experiences to the customers. The new mobile shopping solution will initially be implemented at INTERSPORT Germany and INTERSPORT Austria before the app is rolled out to other countries.
With its proven excellence in creating shopping apps for companies like Deichmann, Esprit and Thomas Sabo, intive has approached the project with a thorough analysis to choose the best matching mobile solution for INTERSPORT. To reduce time-to-market and ensure the app’s high-performance, intive’s front-end team has selected a modern Flutter framework for cross-platform development for iOS and Android devices.
The new mobile solution will cover a range of services to guide consumers through their shopping journey, enabling them to select and buy sporting goods at the touch of a button. To guarantee amazing usability of the app, intive’s designers are going to be involved in all stages of the development process. The seamless integration of design and technology in digital solutions, alongside intive’s expertise in the retail market, were the decisive factors why the INTERSPORT team has chosen intive to develop the app. Their cutting-edge excellence is reflected in industry recognitions such as Red Dot Design Award for adidas GMR app or iF DESIGN AWARD 2021 for BASF’s xarvio SCOUTING app.
“Customer satisfaction is the top priority for INTERSPORT. That's why we are currently focusing our e-commerce efforts on developing a mobile solution that will take our customers' shopping experience to the next level. intive is a partner with many success stories in the field of digital innovation in retail. We look forward to offering our customers the best possible mobile shopping experience with the new app.” – said Carsten Schmitz, Chief Digital Officer of INTERSPORT Germany. “As part of our BEST IN SPORTS strategy, we combine the local shopping experience with the best digital shopping experience, offering our customers a seamless link between offline and online.”– Schmitz added.
“With mobile commerce accelerating rapidly, intive is working closely with many retail companies all over Europe to help them scale their digital presence. We are thrilled to welcome huge international retailer INTERSPORT to jointly create a mobile customer experience that excites all sports enthusiasts about the unique INTERSPORT world.” – said Stefan Reisinger, Vice President – Head of Business Unit Emerging at intive.
intive is a global digital powerhouse headquartered in Munich, Germany. With a challenging, exploratory and agile mindset and international teams of software, design and business experts, intive partners with market leaders in accelerating digital transformation for products and services of tomorrow. intive’s solutions driven by world-class innovation add value along the whole application lifecycle – from product conceptualization to its maintenance. The company’s operations include 16 development centers and 6 design studios in Germany, the UK, Ireland, Poland, Romania, Ukraine, and Argentina, as well as regional offices in Sweden and the USA. intive won the trust of the world’s largest companies such as Audi, BASF, BMW, Credit Suisse, Discovery, Disney, Esprit, Facebook, Google, ING, ViacomCBS and Vorwerk.
INTERSPORT Deutschland: Moving People Is Our Business
We are convinced that sport is an elixir of life. This belief is at the core of our business. With our partners, we're moving more people than anyone: We're at the top of our game, outfitting 3 million athletes with more than 1,000 players in our team, and 1,500 local stadiums covering more than 10 million square feet. We are the home base for fans, a place of like-minded people and experiences and energy. We are telling stories and writing history. We have been the leading shop for sports and health for more than 60 years, and we're always looking out for people being active. That's what we are fighting for in our stores and online. We are and have always been: BEST IN SPORTS.