The new mobile app is an important part of Deichmann’s multi-channel approach. With over 100 years of experience in the footwear industry, Deichmann is on the way now to integrate over 4,000 of its brick-and-mortar stores and online shop with a user-friendly mobile application.
“Our strategy is to provide our customers with a truly holistic shopping experience.” - said Sebastian Hasebrink, Chief Digital Officer at Deichmann. “ In the midst of this unprecedented time, it’s especially important for us to stay in touch with them and give them the opportunity to conveniently and safely buy our products wherever they prefer: online, via mobile or in our local stores.”
intive’s front-end team, backed by award-winning UX designers, is responsible for creating a flawless app that will strengthen Deichmann brand’s position in the digital world. With an attractive design, high-performing search and operational simplicity, the app carries out capabilities that users value the most. In addition, thanks to the introduced omnichannel features, Deichmann’s customers will be able to easily mix digital and traditional shopping options.
“Building a high-quality retail app is never easy. It requires both expertise and continuous improvement: as consumers become more accustomed to technology, their needs and preferences evolve.” - said Stefan Reisinger, VP Sales and Head of Digital Products at intive. “We are extremely proud to work hand-in-hand with Deichmann on their new mobile app, and support them with our know-how. Together, we are aiming at nothing less than a best-in-class digital solution.”
intive is a global digital powerhouse headquartered in Munich, Germany. With a challenging, exploratory and agile mindset and international teams of software, design and business experts, intive partners with market leaders in accelerating digital transformation for products and services of tomorrow. intive’s solutions driven by world-class innovation add value along the whole application lifecycle – from product conceptualization to its maintenance. The company’s operations include 12 development centers and 6 design studios in Germany, Poland and Argentina, as well as regional offices in the UK and the USA. intive won the trust of the world’s largest companies such as Audi, BASF, BMW, Credit Suisse, Discovery, Disney, Esprit, Facebook, Google, ING, ViacomCBS and Vorwerk.
DEICHMANN SE, which has its headquarters in Essen, Germany, was founded in 1913 and is still 100 per cent owned by the founding family. The company is a market leader in the European shoe retail trade and active in 31 countries worldwide. With a staff of around 43,000, it runs over 4,200 stores and 40 online shops. Branches are operated under the DEICHMANN name in Germany, Austria, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Dubai (with a franchise partner), Estonia, France, Hungary, Italy, Kuwait (with a franchise partner), Latvia, Lithuania, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Turkey and the United Kingdom. The group is also represented in Switzerland (Dosenbach/Ochsner Shoes/Ochsner Sport), the Netherlands and Belgium (vanHaren) and the USA (Rack Room Shoes/Off Broadway). DEICHMANN is represented in Germany, Austria, Switzerland and Poland with MyShoes SE. The company also owns the SNIPES Group with branches in Germany, Austria, Switzerland, France, the Netherlands, Belgium, Spain, Portugal, the USA and Italy, as well as offering a selection of its shoe range in China via the online platform T-Mall Global.