intive Strengthens Foothold in North America and LATAM With Acquisition of Spark Digital

Munich, Germany – December 7, 2021 – intive announced today that it has acquired Spark Digital, a leading digital consulting, design, and development provider serving iconic brands in North America. The acquisition establishes a strong platform for growth of intive’s presence in America and further builds its expertise within the Technology, Media, and Communications sector. Already strong in the sector, Spark Digital provides intive a new opening to the US market plus the benefits of a larger, combined nearshore delivery team in Argentina and across greater LATAM.

intive's latest acquisition furthers the ambitious company growth strategy announced in 2020 and follows this year’s historic growth in consecutive quarters. By bringing Spark Digital into the intive Group they will further enhance their collective domain expertise to bring industry-leading competence to their clients.

Spark Digital - a premium partner for Media & Entertainment and EdTech clients

A founder-led business formed in 2012, Spark Digital has a unique combination of vertical and functional expertise that has led to a strong presence in Media & Entertainment, underpinned by strong capabilities in every aspect of the Digital Media Supply Chain, AI/ML, Data Analytics, and Cloud Transformation skills. An end-to-end provider, Spark Digital have proven an indispensable partner for mastering specific parts of solutions where industry expertise is crucial. Spark Digital operates out of the US and LATAM, delivering a seamless blend of onshore and nearshore capabilities, as a key partner to some of the world’s most iconic Entertainment brands. In addition to its deep experience in Media & Entertainment, Spark Digital has also built vast experience serving the EdTech industry which is currently undergoing significant digital transformation and modernization and will be a key growth area for intive in North America.

intive delivering on its growth ambition: strengthened presence in the US

“intive already has strong credentials in the Technology, Media and Communications sector so when we set about looking for a new partner we were clear on our criteria,” said Gurdeep Grewal, Chief Executive Officer of intive. “With Spark Digital we felt an immediate matching of culture and values which was important to us both given our shared client-centric mindset. Spark Digital complements our existing technical expertise and means that we have firmly established ourselves in the North American market and further strengthened our growth and offering to our Global clients. Furthermore, we gain new traction in the EdTech space where Spark Digital has strong digital credentials.”

intive has acquired 100 percent of the stakes in Spark Digital, which will continue to be led by Chris Cali and Francisco Amadeo, the co-founders of Spark Digital. The acquisition of Spark Digital, together with last month’s acquisition of SimTLiX means intive is realizing its goal of expanding its US presence and establishing a core foundation from which to continue its ability to provide superlative support to clients in the US.

Matching values: Client- and people-centricity

“In our infancy, we knew that our growth would be propelled by taking projects in which our industry knowledge would add value to clients and by treating our team members and clients better than anyone in the market,” said Chris Cali, Co-Founder & Managing Partner of Spark Digital. “By joining the intive Group we are able to grow domain knowledge, provide new resources and opportunities to team members, and enhance our ability to provide the best possible support to clients. It was essential for us to find an acquisition partner that shares our core values and that’s exactly what we’ve found in intive.”

“Joining the intive Group will offer our team members incredible new opportunities to learn and grow their career,” said Francisco Amadeo, Co-Founder and Partner at Spark Digital. “Almost overnight the intive acquisition will offer access to new knowledge, exposure to new and exciting industries and technologies, and the ability to quickly grow our footprint throughout the LATAM talent market.”

Equiteq and White & Case acted as the buyer side advisor in this transaction. Canaccord Genuity served as financial advisor and Wiggin and Dana LLP served as legal advisor to Spark Digital.

About intive

intive is a fast-growing global technology company and partner to the world’s leading brands providing people- centric digital products. As a driver of digital excitement, intive combines domain expertise, design and world-class engineering to accelerate business transformation of its clients and create game-changing products and services of tomorrow.

Driven by enthusiasm and innovation, intive adds value along the whole application lifecycle – from product conceptualization to CI/CD. The company’s rapidly growing operations include development centers, design studios and regional offices in Germany, UK, Ireland, Poland, Ukraine, Romania, Argentina and the US.

intive has over 20 years of experience innovating with clients across many industries, including Telecommunications, Retail, Automotive, FinTech, Transportation and Hi-Tech, Media and Communications. By focusing on creating end-user excitement in digital products, intive continually delivers unprecedented customer satisfaction and has won the trust of some of the world’s largest companies such as Audi, BASF, BMW, Deichmann, Discovery, Facebook, Tandem, ViacomCBS and Vorwerk.

About Spark Digital

Spark Digital is a group of more than +330 consultants, designers, and engineers who make software to power the future of business. They are headquartered in New York City and operate additional offices for their fully remote US and LATAM team in Los Angeles, Buenos Aires, Mar del Plata, and Tandil. After 9 years in business, they have developed a strong reputation and deep experience in every aspect of building digital products and experiences that propel businesses and touch the lives of millions of users every day. They are proud partners of big brands and disruptive startups working on long-term projects building core products. Their clients include some of the world’s most iconic Media brands, leading EdTech innovators, and other companies shaping the world with exciting digital experiences.



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