MediaMarktSaturn Polska (Poland), a branch of MediaMarktSaturn Retail Group - the European leader in the consumer electronics market, has joined forces with intive to create an end-to-end eCommerce platform for its Polish brand MediaMarkt. This new online store will put the electronics retailer ahead of the competition by providing intuitive shopping experiences through developing a tailored UX and a fast and reliable best-of-breed tech stack.
The platform will be based on MACH principles and composable architecture to guarantee the desired flexibility and scalability to enable an outstanding and holistic shopping experience in the fast-moving consumer electronics market. It will incorporate a range of services to guide consumers through their shopping journey, where they can select and buy electronics in just a few clicks.
To guarantee fantastic usability of the webshop, intive’s UX and service designers will be involved in all stages of the development process. A sleek and modern design – tailored to market and user needs – will enhance the platform's discoverability, navigation, and overall UX.
intive’s proven retail experience in creating eCommerce platforms and holistic shopping experiences for companies like Deichmann, Intersport, Vorwerk, and Esprit, as well as their seamless integration of design and technology into digital solutions, were the deciding factors for MediaMarktSaturn’s partner selection.
MediaMarkt eagerly reaches for innovations in all areas of activity. The new e-commerce platform is a unique project, implementing the vision of a market-selling store. In the project, we put great emphasis on UX and UI, which will allow us to maximize the positive experience of users of the mediamarkt.pl store. It is also a unique creative process on the Polish market, involving a team of the best experts on the market - says Maciej Dulski, E-Commerce Director at MediaMarktSaturn Polska.
"We are extremely proud to work with MediaMarkt on a new platform aiming at nothing less than the best-in-class eCommerce solution,” says Stefan Reisinger, Vice President – Head of Sales, Business Unit Commerce & Retail at intive. "Our proven retail experts, recently certified by the MACH Alliance, will compose a tailored solution for MediaMarkt with seamless customer experiences across all touchpoints while our best-of-breed stack will manage the complex nature of this business from the point of purchase to the last mile."
intive is a global technology company that combines deep industry expertise, user-centric design, and world-class software engineering. With its human-centric approach, intive creates digital products that empower users, deliver business value, and make a societal impact.
intive has over 20 years of experience innovating with customers across industries, including Technology, Media and Communications, Retail, Automotive, FinTech, and Telecommunications. By focusing on creating sustainable impact through digital products, intive has won the trust of leading brands such as Audi, BASF, BMW, Deichmann, Discovery, Facebook, Tandem, Paramount and Vorwerk.
Headquartered in Munich, Germany, intive has a presence all across Europe and the Americas, with a diverse team of +3,000 people.
About MediaMarkt Polska
MediaMarkt Polska belongs to the MediaMarktSaturn GmbH Group, the European leader in the consumer electronics market. It is one of the strongest consumer brands and the primary address for fans of new technologies and people looking for the best offer of consumer electronics for home and office, mobile devices, gaming equipment, sports electronics, accessories and electronic gadgets. MediaMarkt has been successfully operating on the Polish market for 25 years, setting new standards in terms of assortment and services. The company is developing all sales channels and is a guide to the world of modern technologies for customers, providing them with the best shopping experience. As a socially responsible company, the brand supports its customers in leading a sustainable lifestyle by expanding the range of products and services that save natural resources. Customers appreciate the activities of the chain, giving it high ratings in independent consumer research. The brand is a multiple winner of such awards as the Consumer's Golden Laurel or the Service Quality Star.