Munich, Germany – August 31, 2020 – Abendzeitung Digital GmbH & Co. KG and intive join forces to redesign the online portal of the most popular local Munich newspaper, the Abendzeitung (AZ). The title, known for its regional and international news coverage as well as nationwide recognized sports content, aimed at capitalizing on the most up to date UX design practices, advancing its mobile channel and attracting a younger audience.
The AZ is focused on delivering to the busy modern reader a balanced mix of international and local news, including regional politics and market updates, sports, culture, and entertainment. The Munich-based popular daily newspaper runs a multifaceted online portal, extending the brand experience and expanding its advertising revenue. The digital channel presents the publisher with the opportunity to offer real-time updates on sports and the latest news from all the city’s neighborhoods. It serves as an information hub for all Münchners – those living in the Bavarian capital, and those who have left the city.
In the end of 2019 Abendzeitung Digital decided to redesign the existing online portal and searched for an experienced design partner. “In intive, we’ve found an accomplished design team who knew how to cut through complexity of our website and understood the importance of a truly user-centric approach,” – said Sandra Saller, CEO at AZ Digital Verwaltungs GmbH. “We needed to satisfy our existing readership and come closer to our younger, tech-savvy audience. I believe that, with intive’s design expertise, we’re on the right track to reach both goals.”
“We’re proud to support Munich’s favorite local newspaper in their digital journey,” – said Mateusz Przepiórkowski, VP Sales, TMT at intive. “Our in-depth best practices in UX design help us envision traditional media in new, personalized and data-driven formats. The online newspapers’ business model calls for fast time to value – the newly designed face of Abendzeitung offers advertisers an attractive, valuable environment. We’re sure that Abendzeitung online readers will enjoy the personalized experience of the new Meine AZ account section with tailored feed and updates.”
intive is a global digital powerhouse headquartered in Munich, Germany. With a challenging, exploratory and agile mindset and international teams of software, design and business experts, intive partners with market leaders in accelerating digital transformation for products and services of tomorrow. intive’s solutions driven by world-class innovation add value along the whole application lifecycle – from product conceptualization to its maintenance. The company’s operations include 12 development centers and 6 design studios in Germany, Poland and Argentina, as well as regional offices in the UK and the USA. intive won the trust of the world’s largest companies such as Audi, BASF, BMW, Credit Suisse, Discovery, Disney, Esprit, Facebook, Google, ING, Viacom and Vorwerk.