intive_people: Alex Dziewulska, Principal UX Designer

intive is us. We come from different backgrounds, specialize in multiple fields and use various tools and languages. In this series of short interviews we introduce intive’s professionals by revealing how they work, what they do in their free time, and what drives them in life.

  • Name: Alex Dziewulska

  • Location: Wrocław

  • Role: Principal UX Designer/UX Chapter Lead

  • Expert at: UX Research, Product Design, Business Design

  • Favorite app: Spotify

  • Currently watching: Sex Education season 3

  • Currently reading: Feeling & Knowing by Antonio Damasio

What are your top 3 favorite examples of amazing UX design?

Good UX relies on user needs, business goals and available technology. It’s hard to determine which UX is amazing without knowing and fully understanding the background. From a designer’s perspective, I like Spotify, UI in Ghost of Tsushima, and Grammarly.

How can UX be socially cautious?

We are designing in times of tremendous information overload, so as designers we can’t increase that volume, our products should solve problems instead of adding to them. A product or service should be a direct answer to user needs and business goals, without multiplying tricky dark patterns.

What do you think will be the next big thing in UX design?

Looking at the trends today, we are ending the era of pixel pushing and entering the times where designers are part of creating business strategies and solutions. I think a lot of designers will be switching to actual product/service design, distancing themselves from mindless Dribbbling and engaging in proper business architecture.

What’s your spirit animal and why?

Definitely the cat, I believe energy in the Universe is limited and we are obliged to conserve it. 😊

Who would play you in a movie?

You know what they say, everything is better with Sandra Bullock in a movie, however, I would prefer to have a game designed about me, I love a more interactive medium. 😀



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