Founded in 1883, Vorwerk is a family business and an international corporate enterprise focused on simplifying homes with high-quality, long-lasting solutions.
The company, based in Wuppertal, Germany, joined forces with intive to bring its premium multifunctional kitchen appliance – the Thermomix® – into the new era, by creating a digital ecosystem called Cookidoo® to enrich the complex Thermomix® experience.
Concept Development, Product Design Strategy & Consulting, UX/UI Design, iOS, Android, Web App, Backend Development
Consumer Products & Retail
Back in the ’70s, the first model of Vorwerk’s Thermomix® defined ‘multifunctional’ for cooking appliances, simultaneously blending and cooking to save both precious time and counter space. With every iteration the product gracefully left the competition behind. Extra features were added one by one, until Thermomix® became the world’s most intelligent food processor.
Vorwerk’s company mission is to provide superior products and services with a human touch. intive’s teams translated this approach into design and development of Cookidoo®: a dedicated recipe platform and the accompanying mobile apps that extend the user experience beyond the Thermomix® device, turning cooking and meal planning into pure pleasure.
With a user-centric perspective behind each decision, intive has worked with over 200 Vorwerk experts and multiple suppliers on digital interconnection of cooking, planning and shopping. Cookidoo® users can easily explore culinary ideas, add their favorite recipes into the weekly planners and create shopping lists. The mobile app keeps track of all the cooking plans, which takes the routine and stress out of meal preparation.
The architecture of the Cookidoo® platform is based on self-contained systems that serve as independent web applications. Together, these form a flexible, scalable and reliable system. Once again, intive trusted Amazon Web Services and the Red Hat® OpenShift® Kubernetes platform to guarantee short application development cycles.
User-friendly and visually compelling Cookidoo® platform gained significant design recognition winning three industry awards. It’s been honored with a UX Design Award in the ‘Product’ category of 2019 UX Design Awards in Berlin (IDZ), with a prestigious Red Dot Award: Brands & Communication Design 2019 and an iF DESIGN AWARD 2020.
Download the full version.
The controller of personal data in relation to the recruitment is intive GmbH with its registered office in Regensburg, Franz-Mayer-Str. 5, 93053 Regensburg. Data subject has the right to request from the controller access to and rectification or erasure of personal data or restriction of processing concerning the data subject or to object to processing as well as the right to data portability, the right to withdraw consent at any time and the right to lodge a complaint with a supervisory authority.