Transforming Software License Management through AI

Unlocking New Levels of Productivity through AI Integration

Overview

A leading gaming company partnered with intive to develop a technology strategy for addressing rapidly increasing software license costs and develop a PoC to bring it to life and realize business value. Through a comprehensive data analysis, intive identified usage patterns and proposed optimizations in license allocation, setting the stage for potential expense reductions while maintaining operational efficiency.

Client

Global video game companyRecognized for a portfolio of critically acclaimed, high-quality blockbuster brands, this leading gaming enterprise develops, publishes, and distributes digital interactive video games for major platforms, including Xbox, PlayStation, Nintendo, and mobile app stores.

Services

Solution Design
Data Engineering
Exploratory Data Analysis (EDA)
Data Science
Machine Learning
Integration into the AWS environment

Revolutionizing Software License Optimization

The leading global gaming enterprise, with its successful market growth and staff base augmentation, faced a significant challenge: the soaring expenses of software licenses. Despite the need for various software tools, many licenses were not being used to their full potential, causing unnecessary costs.

To address this challenge, they partnered with intive to develop a strategy and create a PoC for optimizing software license costs. Leveraging intive's expertise, the entertainment enterprise sought to reduce substantial software license costs by accurately predicting the actual license needs of thousands of employees across hundreds of applications. This required analyzing a vast dataset of over 2 million logins to licensed tools and associated metadata to understand historical usage patterns.In just 8 weeks, intive delivered a fully functional, robust PoC, leveraging expertise in data-driven solutions and advanced technology, laying the foundation for substantial global cost savings.

Optimizing Data Management and Predictive Insights

The team developed a serverless ETL pipeline, meticulously crafted to collect, format, and consolidate vast amounts of usage data logs, user profiles, and app profiles, exceeding 500GB.

intive strategically deployed application usage models on cloud infrastructure using a serverless architecture. This deployment not only facilitated real-time analysis of user profiles but also enabled precise predictions of usage likelihood, all while significantly reducing infrastructure overhead. By leveraging the benefits of serverless cloud infrastructure, intive ensured efficient processing of requests, thereby enhancing the accuracy and efficiency of usage likelihood predictions.

AI-Driven Predictive Modeling for Strategic Resource Allocation

Drawing on expertise in machine learning (ML) and artificial intelligence (AI), intive developed decision-tree-based models tailored to each application within the ecosystem. Trained on historical usage data, these models accurately predicted the likelihood of users requiring licenses, facilitating optimal resource allocation and seamless alignment with the client's needs.

intive's models went beyond basic predictions by incorporating sophisticated algorithms and AI techniques.
These advanced capabilities enabled the models to automatically identify key data fields such as department, business unit, job title, and location. This approach enhanced the transparency and explainability of predictions, providing valuable insights to guide strategic decision-making effectively throughout the project lifecycle.

Efficient License Allocation and Immediate Cost Savings

Leveraging the model-predicted likelihood of usage enabled precise allocation of software licenses to each user. This streamlined approach ensured optimal resource allocation, eliminating unnecessary expenditures on unused licenses. Furthermore, the PoC showcased the potential for significant cost savings, illustrating the financial impact of the solution. Through the analysis of licenses  for a single tool, projected annual savings of over hundreds of thousands of dollars were identified, demonstrating the potential for substantial cost reductions on a wider application. This calculation represented the potential savings from optimizing just one software application, highlighting the substantial cost reductions achievable across the entire software portfolio when applying intive's predictive model.

Expanded Insights and Strategic Advancement in AI & ML

The PoC delivered by intive not only optimized software licenses but also provided valuable insights from usage data analysis. Through sophisticated analysis, the gaming giant gained a deeper understanding of various aspects of their operations, empowering them to make informed decisions and enhance their overall strategies. This newfound insight had the potential to streamline operations, drive organizational efficiency, and pave the way for future improvements. Additionally, the collaboration with intive enabled the gaming company to delve into the realms of AI and ML. The successful delivery of the PoC provided practical knowledge, laying the foundation for future initiatives and strategic advancements.
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