A kitchen showcasing Thermomix all-in-one multicooker, next to plates of food.

Cookidoo

Cookidoo® Digital Recipe Ecosystem

Cooking reimagined with Vorwerk & intive

"The Cookidoo® platform delivers on the promise of seamless interaction across different devices and scenarios."

Jury Statement UX Design Award

Overview

The company, based in Wuppertal, Germany, joined forces with intive to bring its premium multifunctional kitchen appliance - The Termomix® - into the new era by creating a digital ecosystem called Cookidoo® to enrich the complex Thermomix® experience.

Client

Vorwerk & Co. KG
Founded in 1883, Vorwerk is a family owned business and an international corporate enterprise focused on simplifying homes with high-quality, long-lasting solutions.

Services

Concept development

Product design strategy & consulting

UX/UI design

iOS

Android

Web app

Backend development

Two mobile screens representing Cookido app, on green background.

Thermomix® Kitchen Revolution

Back in the ´70s, the first model for Thermomix® defined ‘multifunctional’ for cooking appliances, simultaneously blending and cooking to save both precious time and counter space. With every iteration the product gracefully left the competition behind. Extra features were added one by one, until the Thermomix® became the world´s most intelligent food processor.

Cookidoo® – the Game Changer

Vorwerk's commitment to elevate daily experiences through exceptional products led to the creation of Cookidoo®, a revolutionary recipe platform developed in collaboration with intive.
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Seamlessly integrated with Thermomix® TM6, Cookidoo® offers a diverse array of recipes curated by Vorwerk's experts. Users can easily personalize their cooking experience, create meal plans, generate shopping lists, and save their own recipes with just a few taps, making cooking and meal preparation an effortless joy.

Two mobile screens of Cookido app showcase a recipe, Thermomix on background.

A Thermomix appliance in a kitchen setting.

Digital Ecosystem

With a user-centered perspective behind each decision, intive has worked with 200 experts and multiple suppliers on the creation of a digital ecosystem that interconnects cooking, planning and shopping. They’ve introduced DesignOps processes, refined and aligned the UX for all points of interaction, brought in inspiration and storytelling to the platform, boosted search performance and enabled the seamless integration of all channels (web, mobile, device UI).

The architecture of the Cookidoo® platform is based on self-contained systems that serve as independent web applications. Together, these form a flexible, scalable, and reliable system. The platform leverages Amazon Web Services and the Red Hat® OpenShift® Kubernetes platform to support short application development cycles. Additionally, juggling multiple language versions is simplified with tools like PhraseApp, while the mind-boggling volume of content is seamlessly integrated thanks to the Contentful infrastructure.

Awards-Winning Design

User-friendly and visually compelling Cookidoo® platform gained significant industry recognition winning 6 industry awards. It’s people-centric design was honored with such prestigious awards as UX Design Award, Red Dot Award as well as IF Design Award.

IF Design Award

Communication

2022

UX Design Award

Public Choice

2022

IF Design Award

Communication

2020

Red Dot Award

Product

2019

UX Design Award

Brands & Communication

2019

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