"The Cookidoo® platform delivers on the promise of seamless interaction across different devices and scenarios – from inspiration and shopping to cooking and community-building"
JURY STATEMENT UX DESIGN AWARDS
The company, based in Wuppertal, Germany, joined forces with intive to bring its premium multifunctional kitchen appliance – the Thermomix® – into the new era, by creating a digital ecosystem called Cookidoo® to enrich the complex Thermomix® experience.
Client
Founded in 1883, Vorwerk, a German family-owned business, specializes in distributing high-quality cooking and cleaning appliances across 79 countries. In Europe, Vorwerk products grace one out of every two households
Industry
Consumer Products
Services
Concept Development, UX Research, Product Design, Strategy & Consulting, Web and App Development, Backend Development, Quality Assurance.
Back in the ’70s, the first model of Thermomix® defined ‘multifunctional’ for cooking appliances, simultaneously blending and cooking to save both precious time and counter space. With every iteration the product gracefully left the competition behind. Extra features were added one by one, until the Thermomix® became the world’s most intelligent food processor.
Vorwerk's commitment to elevating daily experiences through exceptional products led to the creation of Cookidoo®, a revolutionary recipe platform developed in collaboration with intive.
Seamlessly integrated with Thermomix® TM6, Cookidoo® offers a diverse array of recipes curated by Vorwerk's experts. Users can easily personalize their cooking experience, create meal plans, generate lists, and develop their own recipes with just a few taps, making cooking and meal preparation an effortless joy.
Cookidoo® users can easily explore culinary ideas, add their favorite recipes into the weekly planners and create shopping lists.
Cookidoo® users can easily explore culinary ideas, add their favorite recipes into the weekly planners and create shopping lists.
Cookidoo® users can easily explore culinary ideas, add their favorite recipes into the weekly planners and create shopping lists.
Cookidoo® users can easily explore culinary ideas, add their favorite recipes into the weekly planners and create shopping lists.
With a user-centered perspective behind each decision, intive has worked with 200 experts and multiple suppliers on the creation of a digital ecosystem that interconnects cooking, planning and shopping. They’ve introduced DesignOps processes, refined and aligned the UX for all points of interaction, brought in inspiration and storytelling to the platform, boosted search performance and enabled the seamless integration of all channels (web, mobile, device UI).
The architecture of the Cookidoo® platform is based on self-contained systems that serve as independent web applications. Together, these form a flexible, scalable and reliable system. Once again, intive trusted Amazon Web Services and the Red Hat® OpenShift® Kubernetes platform to guarantee short application development cycles. Juggling multiple language versions was simplified with PhraseApp and the mind-boggling volume of content was easily integrated thanks to the Contentful infrastructure.
User-friendly and visually compelling Cookidoo® platform gained significant industry recognition winning 6 industry awards. Its people-centric design was honored with such prestigious awards as UX Design Award, Red Dot Award as well as IF Design Award.
2022
Category -
Brands & Communication
Red Dot Award
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