dodenhof Collaborates with intive to Enhance Shopping Experience with New Loyalty App

Dodenhof customers can now access a tailored shopping experience, just in time for the busiest retail season.

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Regensburg, Germany – November 15, 2024 – dodenhof, the largest shopping center in Northern Germany, has officially launched its loyalty app, developed in collaboration with intive. This represents a milestone in dodenhof's digital transformation, with personalized rewards and new features now delivered directly to customers’ fingertips.

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Designed with modern consumers in mind, the app leverages digital-first interactions to create a more engaging and convenient shopping experience. This allows users to track purchases, receive tailored promotional offers, and collect points redeemable for rewards.

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By leveraging customer data, dodenhof can now run targeted campaigns and create individual customer profiles, paving the way for more strategic, data-driven decision-making. The app also aligns with dodenhof's sustainability efforts by reducing the need for physical cards and offering both printed and digital receipt options.

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“We are thrilled to introduce this loyalty app to our customers,” said Ralph Dodenhof, CEO of dodenhof. “Working with intive allowed us to create a seamless digital experience that not only meets our customers’ needs but also strengthens our relationships with them. intive has helped us make a critical leap forward."

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With a six-month turnaround from project kickoff to launch, dodenhof and intive worked to ensure the app would be available in time for the busiest shopping season.

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“Our collaboration focused on creating a solution that meets dodenhof’s immediate needs while laying the groundwork for future innovations in customer engagement," said Stefan Reisinger, VP, Head of Business Development Central & Eastern Europe at intive, which previously developed successful shopping apps for leading brands like Deichmann, Esprit, Intersport, Adidas and Oberalp Group. "dodenhof wanted their customers to enjoy tailored rewards in the most convenient way, and we’re pleased to have helped them achieve this.”

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About dodenhof

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dodenhof is a premier retail and lifestyle destination in northern Germany, renowned for its multi-generational legacy of excellence since its founding in 1910. Over the years, dodenhof has expanded from a small shop into one of the largest shopping centers in the region, offering a diverse selection of products across fashion, furniture, electronics, and home living.

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About intive

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intive is a global technology company dedicated to crafting digital experiences that blend technical excellence with customer centricity. By mastering technology with passion and enthusiasm, intive delivers tailormade solutions that consistently meet the needs of its audience and fulfill its promises.

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A diverse team of 2,000 professionals, spread across four continents, innovates and grows within intive’s technology hubs. Trusted by leading brands such as Audi, BMW, Deichmann, Meta, NewsCorp, Tandem, Paramount, Vorwerk, and Warner Bros. Discovery intive excels in providing exceptional value through pioneering and sustainable digital experiences.

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intive is offering agile thinking combined with deep expertise across industries including Automotive & Mobility, Commerce, Financial Services, Healthcare & Life Sciences, and Technology, Media & Communication.