EDNA customers can now enjoy seamless access to a comprehensive catalog of frozen bakery products and a more efficient ordering process.
Regensburg, Germany – November X, 2024 – EDNA International GmbH, a producer and distributor of high-quality frozen bakery products, today announces the upgrade of its B2B app. In collaboration with intive, the company has updated its app with cross-platform mobile solutions built on Flutter technology to deliver a seamless experience across iOS and Android platforms, ensuring long-term digital stability and growth.
The updated app introduces several key enhancements aimed at streamlining the customer experience. It simplifies navigation through a complex structure of categories and subcategories, making it easier for users to locate products. The ordering process has been optimized for speed and efficiency, significantly reducing the time from app launch to order completion. The app not only preserves its existing functionalities but also meets app store requirements, positioning EDNA for continued digital success and enhanced market presence.
Recognizing challenges with the previous Xamarin-based platform and the need for a scalable and customer-centric digital solution to ensure long-term digital resilience, EDNA turned to intive. Building on a partnership established in 2017, the companies worked to design and develop a new app in just five months. Powered by Flutter technology, the solution provides a seamless user experience on both iOS and Android platforms, aligning with the evolving needs of EDNA’s business customers.
“We’ve been working with intive for many years, and their expertise has been key to our digital journey,” said [name, surname, position at EDNA]. “When we needed to update our app, intive provided a tailored solution that helps us maintain a strong connection with our customers and ensured business continuity.”
intive’s expertise in mobile app development and its relationship with EDNA were critical in meeting the company’s specific needs through the modernization process. By adopting Flutter, the intive team was able to create a robust, cross-platform solution that minimizes development time while delivering a unified and seamless user experience.
“We’re proud of the continued trust EDNA has placed in us throughout the years,” said Stefan Reisinger, VP, Head of Business Development Central & Eastern Europe at intive. “This app upgrade is another example of how we work closely with our partners to ensure their digital solutions evolve with their business needs, ensuring long-term success.”
About EDNA International
EDNA International GmbH is a producer and distributor of frozen bakery products, serving industries across the HoReCa and Bake-Off sectors. The company operates primarily in Southern Germany and exports its products to neighboring countries, including Austria, Italy, and Switzerland. EDNA caters to B2B customers with personalized pricing and an extensive range of products.
About intive
intive is a global technology company dedicated to crafting digital experiences that blend technical excellence with customer centricity. By mastering technology with passion and enthusiasm, intive delivers tailormade solutions that consistently meet the needs of its audience and fulfill its promises.
A diverse team of 2,000 professionals, spread across four continents, innovates and grows within intive’s technology hubs. Trusted by leading brands such as Audi, BMW, Deichmann, Meta, NewsCorp, Tandem, Paramount, Vorwerk, and Warner Bros. Discovery intive excels in providing exceptional value through pioneering and sustainable digital experiences.
intive is offering agile thinking combined with deep expertise across industries including Automotive & Mobility, Commerce, Financial Services, Healthcare & Life Sciences, and Technology, Media & Communication.
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