Munich, Germany – March 6, 2023 - Oberalp Group, the leader in the mountain equipment industry, announces its partnership with intive to support the digital transformation of the company's six mountain sport brands. The alliance will allow Oberalp e-shops to deliver an outstanding customer experience rooted in composable commerce.
A family business that runs ten subsidiaries in Europe and the United States, the Oberalp Group serves 3,500 retailers in over 60 countries worldwide, including six brands of mountain and outdoor sports clothing such as SALEWA and Dynafit. As a foundational component for developing a holistic shopping experience, intive will provide end-to-end support to implement a state-of-the-art composable approach for the online shops for Oberalp's six brands.
intive’s team will leverage MACH architecture to evolve the customer experience of Oberalp's online shops and to strengthen each brand’s position in the digital world. The first MVP will be for Oberalp's rock-climbing brand, Wild Country. intive will develop a blueprint for a modern headless eCommerce landscape, which will lead to greater performance, increased flexibility and reliability, and simplified maintenance, along with a significant reduction in time-to-market for other brand online stores.
“Our aim is to provide our customers with a truly outstanding and holistic shopping experience across all our six brands," said Thomas Reinel, Online Sales Director at Oberalp. "We will extend the premium usability, look, and feel of our equipment to our brand’s online shops”He continued: “In intive we found a partner that brings expertise in modern composable ecommerce solutions, an extensive partner network as well as a relentless focus on delivering a human-centric experience for our customers."
“We are delighted to join forces with Oberalp to support the transformation of their eCommerce landscape with our expertise”, said Timo Kujawa, Head of Sales EMEA at intive. “Our team of proven retail experts will apply the principles of the MACH Alliance and human-centric engineering to deliver solutions that not only provide a seamless customer experience across all touchpoints but at the same time drive business, brand loyalty and engagement for all Oberalp brands.”
The Oberalp Group is a family-owned and management-led company with headquarters in Bolzano, northern Italy. Heiner Oberrauch founded the company in 1981 and today the group employs roughly 1,300 people, runs 10 subsidiaries in Europe and the United States, and serves 3,500 retailers in over 60 countries worldwide.
In addition to the development and production of mountain sports articles, the company also operates as a distribution partner of sports-based brands. The formerly Munich-based SALEWA brand has been part of the Oberalp Group since 1990. Over the years, the group has acquired the brands DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV. In 2022, the group launched LaMunt, a new mountain brand by women for women.
The family business relies on the courage to break new ground, continuous innovation in products, processes, and thinking. A conscious, sensible approach to the environment and resources, and a passion for sport and mountains are the foundation of a living corporate culture.
intive is a global technology company that combines deep industry expertise, user-centric design, and world-class software engineering. With its human-centric approach, intive creates digital products that empower users, deliver business value, and make a societal impact.
intive has over 20 years of experience innovating with customers across industries, including FinTech, Technology, Media and Communications, Retail, Automotive, and Telecommunications. By focusing on creating sustainable impact through digital products, intive has won the trust of leading brands such as Audi, BASF, BMW, Deichmann, Discovery, Facebook, Tandem, Paramount and Vorwerk.
Headquartered in Munich, Germany, intive has a presence all across Europe and the Americas, with a diverse team of more than 3,000 people.