intive Appoints Diego Rubio as New Chief Executive Officer

Munich, Germany – November 10, 2023 – intive, a leader in digital transformation and software innovation, announced today the appointment of Diego Rubio as Chief Executive Officer, effective November 6, 2023. He will succeed Gurdeep Grewal, who has stepped down after four years of distinguished service.

Rubio, a dynamic leader within the tech industry, has been a part of intive since November 2021, following the acquisition of SimTlix, a company he founded and led as CEO. He has since served as an advisor to the board and played a pivotal role in the integration of intive’s operations throughout the Americas.

Kerim Turkmen, Chairman of the Board and Partner at MidEuropa, expressed his enthusiasm about Rubio’s appointment, stating, ”Diego's deep expertise and commitment to excellence have been evident since he joined intive. The board is confident that his vision for agility and speed combined with a customer and people centric approach will drive a new era of growth for intive.”

Rubio’s distinguished career includes notable tenures at global tech giants such as Motorola and Google, complemented by his academic contributions as a professor and researcher at UTN (Universidad Tecnológica Nacional) in Argentina. This unique blend of corporate and academic experience equips him with unparalleled insight into the technological challenges and opportunities facing today’s businesses.

”We are at the beginning of an exciting journey where technology will drive the next level of performance in all industries, ultimately improving people's lives,” said Diego. ”I am fully committed to steering intive towards becoming a global leader in tech innovation for our customers, fostering a culture that values agility, empowerment and sustainability.”

Diego Rubio is originally an Information Systems Engineer, graduating from the Universidad Tecnológica Nacional of Córdoba, and holds a master’s degree in software engineering from the Universidad Nacional of La Plata. Rubio is a family man, married with two children and outside of his professional life, he is an avid sports enthusiast, with a passion for golf, padel, and football.

Rubio’s appointment signals a new chapter for intive, as the company continues to harness emerging technologies to drive digital excellence and deliver robust solutions for its global clientele.

About intive

intive is a global technology company that combines deep industry expertise, user-centric design, and world-class software engineering. With its human-centric approach, intive creates digital products that empower users, deliver business value, and make an impact on society.

intive has over 20 years of experience innovating with customers across industries, including Technology, Media and Communications, Retail, Automotive, FinTech, and Telecommunications. By focusing on creating sustainable impact through digital products, intive has won the trust of leading brands such as Allen Media, Audi, BMW, Meta, NewsCorp, Tandem, Paramount, Vorwerk and Warner Bros. Discovery.

intive is present across Europe, Asia, and the Americas, with a diverse team of +2,000 technology experts.

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