Esprit increases e-commerce app revenues with intive

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Client

Founded in 1968, Esprit is an international fashion brand, headquartered in Germany and Hong Kong, with presence in over 40 countries.

Overview

One of the world’s largest fashion brands, partnered up with intive to create shopping app experience in less than 12 months.

Services

Product Development, UX, Mobile App, Android, iOS, Backend, Product Development, Mobile App, Android, iOS, UX

Industry

Consumer Products & Retail

The challenge

How do you create a commercially successful retail app? How do you ensure a consistent user experience? And finally, how do you roll out major design and feature updates without hurting loyal users of your app? Esprit, one of the world’s largest fashion brands on the global scene, partnered up with intive to create the best-in-class shopping app experience in less than 12 months.

The challenge

Embracing native from the start

The existing Esprit app was based on web technology. intive teams redeveloped the entire front-end to create a native environment, and built a new mobile middleware to enhance the efficiency and stability of the app. Now, users are just two taps away from the product they need. On top of that, loading speed increased significantly, resulting in a higher number of users and an increment in in-app revenue.

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Leveraging effective UX design

Having engineers working hand in hand with UX designers and Esprit’s decision-makers was a key step to reducing the time from a concept to the tangible product. To support the integrity of the omni-channel customer journey, intive crafted a custom-made and app-specific Esprit Design System with well-defined and reusable components.

Leveraging effective UX design

We see a very strong growth in app traffic with increasing conversion rates since we launched the new native version of the app. The app is loved by our customers and drives loyalty especially within the group of our best customers, the Esprit Friends. Thanks to intive’s support, the app has become an important pillar of Esprit’s e‑commerce turnover. And there is so much more to come…

Leif Erichson
Chief Operations Officer, Esprit

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