The intercompany team delivered a flawless application within just three and a half months, meeting the deadline and passing the rigid certification process. There was only a small percentage of glitches during the testing phase, proving intive’s technical expertise. The release of the application synchronized with both RTL+’s rebranding and Roku’s entrance into the German market, thus strengthening the client’s position into the OTT market. The application has helped to improve RTL+’s brand exposure, increase its reach, gain more consumer loyalty, and see a boost in its key audience. Additionally, the application allows users to stream content anywhere at any time, increasing comfort and making it easier for viewers to watch their favorite programs.