Deichmann Omnichannel Simplicity

So, in 2019, DEICHMANN reached out to intive, encouraged by our work for other retailers such as Esprit and Adidas. The company was seeking a state-of-the-art omnichannel app that would enhance the in-store experience and allow customers to buy online, in-app, and in physical stores – with minimal friction. DEICHMANN required a technology partner with deep domain expertise in retail-related mobile ecosystems, and intive fit the bill.

The team working on the DEICHMANN project was initially formed of eight intivers, and grew to 16, including iOS and Android developers, UX designer, QA specialists, a project manager, and a scrum master.

The project championed intive’s human-centric approach to engineering, putting the user at the center of every step. We began a project with a discovery phase formed of workshops with business and UX designers. Together with DEICHMANN, we created a roadmap and identified key customer personas and key app functionalities. We were able to validate the user prototypes we had identified using continuous rapid tests and release testing.

Interconnecting design with our native mobile app development know-how, we developed a seamless app using Swift and Kotlin languages. Our team leveraged Agile development and acted as an Agile ‘lighthouse’ for DEICHMANN, training their team members on the approach.
Throughout the project, we consistently prioritized a transparent partnership with DEICHMANN and channeled our enthusiastic nature in every single phase.

We designed and developed a mobile shopping app with omnichannel features, including a user-centric design, a filtering feature, wish lists, and a ‘click and collect’ functionality. This allowed customers to buy the product in the app and collect it in-store.

The app includes a scanner feature, enabling users to scan a barcode in-store and quickly find out if the product is available in their size and in which stores. Sales assistants can also use the feature to efficiently provide accurate information on inventory to customers .