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Deichmann Plus

DEICHMANN PLUS: 
A Frictionless Loyalty Experience

Enhancing Engagement and Personalization in Every Step of the Customer Journey
"With intive’s design-led approach, engineering expertise, and laser-focus on user-centricity, 
we have been able to offer our customers a seamless omnichannel experience. It’s a top priority that our customers can conveniently buy our products wherever they prefer, whether it’s online, via mobile app, 
or in-store, and intive has helped us do exactly that."
Daniel Druhm
VP Product Management (Digital) at DEICHMANN

Overview

DEICHMANN partnered with intive to integrate the DEICHMANN PLUS loyalty features into its 5-star-rated mobile app. This enhancement introduces a digital customer card, setting the stage for future loyalty benefits while boosting engagement, retention, and brand loyalty. Launched in Austria and Poland, the program is set to expand across more markets.

Client

Founded in 1913 and headquartered in Essen, Germany, DEICHMANN is Europe’s largest shoe retailer. With a gross turnover of 8.1 billion Euros achieved during the financial year 2022, the company continues to grow and is active in 31 countries worldwide.

Services

Front-End Development
UX/UI Design
Android & iOS
Quality Assurance
CMS Integration
User interface of the Deichmann app, displaying account details, on dark, pink background.

The Challenge

With a strong omnichannel strategy centered around its mobile app, DEICHMANN aimed to take customer engagement and long-term retention to the next level through a seamless loyalty program. Building on their ongoing and successful collaboration on digital solutions, DEICHMANN and intive are working together to implement loyalty features within the existing app, ensuring a frictionless and rewarding experience for all users.
Our Solution

We integrated DEICHMANN PLUS directly into the app, enhancing both online and in-store shopping. Logged-in users can view exclusive DEICHMANN PLUS prices for all products, with automatic discounts applied at checkout, creating a seamless and transparent journey.

A woman using her smartphone to browse and purchase shoes from Deichmann.
Mobile screens featuring the Deichmann shopping app with a prominent QR code for easy access.

To improve in-store convenience, we introduced a digital customer card with a QR code, fully integrated with the cashier system for instant recognition. Additionally, users can store the card in Google and Apple Wallet for quick and easy access. To further simplify the shopping experience, the program will offer receipt-free returns, eliminating the need for paper receipts.

Beyond these core features, the loyalty section keeps users engaged with personalized promotions, exclusive offers, and shopping inspirations. Looking ahead, we’re rolling out coupon integration, including a birthday coupon, further enhancing the loyalty program.

A smiling woman with curly hair sits on a bench, engaged with her mobile device.

Impact

DEICHMANN customers now enjoy a fully digital loyalty experience with exclusive benefits, special discounts, and a more personalized shopping journey – all in one place.

By streamlining the user experience and enhancing engagement, the program further strengthens DEICHMANN’s 5-star-rated app, complementing features like the filtering tool, wish lists, click-and-collect functionality, and in-app scanner.

For DEICHMANN, this evolution drives higher customer retention, increased app usage, and a stronger market presence. With a successful launch in Austria and Poland, additional markets are set to follow, expanding the program’s impact and reinforcing DEICHMANN’s leadership in omnichannel retail.
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