dodenhof’s New Era of Customer Loyalty

The objective was clear: boost sales, increase customer retention, attract a younger, digitally savvy audience, and encourage more frequent visits. However, transitioning to a digital solution brought several operational challenges, such as integrating diverse user profiles - customers, employees, VIPs - and ensuring seamless connectivity with the cashier system.    

Additionally, the app needed to support two shopping mall locations, allowing users to easily switch between them while staying updated on events, offers, and promotions. The experience had to be smooth and consistent across all touchpoints.

To bring the vision to life, we formed an agile team capable of scaling to meet evolving requirements, all while maintaining steady progress. Collaborating closely with dodenhof’s key stakeholders, we entered an in-depth ideation phase to align on the vision, expectations, and strategic goals. Through agile collaboration and flexible planning, we ensured the app effectively tackled operational complexities while aligning with dodenhof’s omnichannel ambitions.

With a clear plan in place, we prioritized developing an intuitive app optimized for iOS and Android platforms, ensuring accessibility. To refine the app’s user experience, we conducted live, on-site testing, gathering valuable feedback early in the process and making key adjustments to align with customer expectations.

The app features barcode integration as a standout functionality, bridging the digital and in-store experiences. This technology, seamlessly integrated with dodenhof’s cashier system, ensures a smooth and interconnected journey for every user, reinforcing the app's role at the center of dodenhof’s digital transformation.