Design

People-Centered Design

At intive, design is a deeply integrated part of our people-centric product development process. It leads and supports building the right things the right way. For us, design is not just about how it looks; it’s about how it works.

Our Approach

New complexity requires new solutions and lean approaches to

adapt quickly

& create competitive advantages

Innovation & Strategic Design

We explore Strategic Foundations

Navigating the ever-changing market dynamics and customer demands can be challenging. We guide you in identifying and prioritizing opportunities that are most relevant to your business and help you define your strategic focus.

Lean Innovation & Design Sprints

Assessment & Strategy Workshops

Opportunity Mapping & Prioritization

Business Model & Value Proposition Creation

Business Process Modelling

Training & Prototyping with AI-Models

Product & UX/UI Design

We build Valuable Experiences

Turning opportunities into real products requires multidisciplinary collaboration across Design, Engineering, and Business. Therefore, we aim to uncover business and people’s needs to deliver the best experiences with value.

Research & Service Blueprinting

UX Conception, UI Design & Prototyping

Testing & Validation

Design System & Ops at Scale

Inclusivity & Accessibility Assessment & Consulting

Brand Design

HMI Design

3D Prototyping

Design with & for AI - Iterative Value Creation and Effectivness.

AI doesn't just open doors; it helps us build entirely new ones. Therefore we boost our entire Design process with AI as a Co-pilot to generate and execute multiple solutions at speed. We follow three principles to focus on building the right things the right way.

Clear
Goals

We always start by defining clear goals to prioritize the most valuable directions.

Interwoven 
AI

We assess how to blend AI and human insights, tailored to the project’s needs.

Human Curation

We use human judgment to critically evaluate AI models and tool outcomes.

"Design is an integral part of how we work at intive. Fueled by our people-centric approach, we work closely with our customers to gain deep insights into the wants and needs of end-users, leading to impactful co-creations. We seamlessly blend innovative ideas with both mature and emerging technologies, always keeping a business focus in mind. This is how we build and launch successful digital solutions iteratively, respecting all contexts involved."

Johannes Dornisch

Design Director at intive

Insights into our Work

In-depth code & infrastructure audit for scalable innovation 

IT engineer performing code and infrastructure audit on multiple screens in a modern office, showcasing software development and system performance monitoring.

dodenhof’s New Era of Customer Loyalty

Four smartphones, featuring dodenhof app user account, on a red background, one with a QR code.

DEICHMANN PLUS: A Frictionless Loyalty Experience

A woman is unboxing and admiring her new pair of shoes.

Esprit Increased App Revenue and Customer Retention

A pair of blue heels and a smartphone displaying the esprit app, set against a pink background.

Intersport Mobile Commerce and Loyalty

A man and woman running together in sunlight, symbolizing vitality and the spirit of Intersport retail transformation.

Rossmann Couponing App

A couple engages with a laptop, sharing the Rossmann shopping experience in a comfortable and inviting environment.

Innovating Consumer Products in the Industry

User-freindly and visually compelling Cookidoo® platform gained significant industry recognition winning 6 industry awards. It´s people-centric deign was honored with such prestigious awards as UX Design Award, Red Dot Award as well as IF Design Award.