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Intersport

Pioneering Digital Transformation in the Retail Industry

"At Intersport, customer satisfaction is our top priority. Leveraging intive's expertise in digital innovation in retail, we successfully launched an app that seamlessly integrates offline and online experiences, perfectly aligning with our strategic goals. We're pleased to continue this close collaboration to ensure customers enjoy the best possible digital shopping experience."
Carsten Schmitz
Chief Digital Officer at Intersport

Overview

Intersport collaborated with intive to develop a mobile shopping app aimed at diversifying revenue streams, enhancing customer loyalty through country-specific services, and seamlessly integrating with their existing systems. The partnership successfully bridged the gap between Intersport's traditional in-store experience and modern digital expectations, setting a new standard for omnichannel retail.

Client

With a turnover of over EUR 13.7 billion in 2023 and more than 5,381 specialist sports stores across 42 countries, Intersport is one of the largest sporting goods retailers in the world. Committed to providing top-quality sports equipment and apparel, the company empowers athletes and enthusiasts to achieve their best.

Services

UX/UI Design
Frontend development
Backend development
Quality Assurance
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A New Digital Frontier for Intersport

Intersport, renowned for its network of family-run stores and rich history of personalized customer service, sought to expand its digital footprint while maintaining strong community engagement. To achieve this, Intersport partnered with intive to develop a mobile shopping app that diversifies revenue streams, enhances customer loyalty through country-specific services, and flawlessly integrates with existing systems.

The seamless integration of design and technology in digital solutions, alongside intive’s expertise in the retail market, were the decisive factors that led the Intersport team to choose intive for this pivotal project. Together, the companies bridged the gap between traditional in-store experiences and modern digital expectations, setting a new standard for omnichannel retail.

A computer monitor displaying RTL+ app interface with a selection of streaming content.
Two men engaged in work at computer screens, illuminated by the glow of the monitors.
Innovative Solutions by intive

To meet Intersport's goals, intive employed a comprehensive approach, starting with a thorough discovery process led by its Design Strategists. This involved extensive market analysis and aligning the perspectives of various stakeholders to craft a clear product vision. The focus was on creating an app that not only served as an entry point for Intersport’s online shop but also boosted customer loyalty by offering services tailored to the German and Austrian markets.

Development and Integration

To guarantee exceptional usability of the app, intive’s designers were integral throughout the entire development process, anchoring their work in rigorous quality controls and extensive user testing. Continuous validation ensured that intive’s UX/UI designs resonated effectively with users. From a technical perspective, intive recommended and implemented a Flutter Multi-Platform approach for frontend development.

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This strategic decision accelerated time-to-market and maintained a cohesive user experience across different platforms. On the backend, intive implemented a microservice-based architecture. This approach played a critical role as it unified and streamlined the diverse technology stacks used across different countries.

Additionally, intive facilitated the migration of content to Contentful, a move that significantly streamlined content management processes. This enhancement not only met but exceeded Intersport’s expectations, demonstrating intive’s commitment to leveraging cutting-edge technology solutions.

Two men engaged in work at computer screens, illuminated by the glow of the monitors.
Tailoring to Local Needs

Country-specific features were crucial to the app’s success. In Germany, the app included a Run Club feature, allowing users to participate in running events and track their results, fostering a sense of community and boosting loyalty. In Austria, the app offered ski rental services and appointment bookings for ski fittings and consultations, catering to the specific needs of the local market.

The Intersport loyalty program integrated into the app allowed users to view and redeem points directly during checkout, enhancing the overall shopping experience. Customers could also access and present their loyalty cards in-store via the app, bridging the gap between online and offline shopping experiences.

A computer monitor displaying RTL+ app interface with a selection of streaming content.
Two men engaged in work at computer screens, illuminated by the glow of the monitors.
Reaping the Rewards

The initial launch in Fall 2021 for Germany and Austria marked a significant milestone. Following this success, the app was rolled out to additional markets, including the Czech Republic, each with its unique features and technology stacks. This smooth expansion was a testament to the robust and flexible architecture designed by intive. The partnership between Intersport and intive has continued to thrive, with ongoing maintenance and updates ensuring the app’s stability and functionality.
The collaboration remains active till today, with a focus on monitoring and addressing any issues that arise.

A Seamless Blend of Tradition and Innovation

Intersport's foray into digital retail, supported by intive, has been a resounding success. The app has not only diversified Intersport’s revenue streams but also strengthened customer loyalty and engagement. By seamlessly integrating Intersport’s traditional strengths with modern digital capabilities, the app has set a new standard for omnichannel shopping experiences in the sporting goods industry.

This collaboration highlights the importance of blending innovative technology with a deep understanding of customer needs. For Intersport, the journey from concept to successful implementation demonstrates how a well-executed digital strategy can transform and enhance a brand’s market presence.
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