Seven.One Entertainment Group GewinnArena
Empowering Gamers with Innovative Technology and Seamless Integration
"The refreshed GewinnArena joins all our successful digital offerings. intive’s experts redesigned and rebuilt the application in less than 6 months bringing us a future-oriented functional product that realizes our brand’s multi-channel philosophy through user-centric design."
Thomas Pfab
Unit Director, Sales Cooperations at SevenOne Media GmbH - ProSiebenSat.1 Media SE
Client
Seven.One Entertainment Group, a subsidiary of ProSiebenSat. 1 Media SE - Germany's top commercial broadcaster, offers over 15 channels and continuously expands its digital portfolio with new services, cross-media content and advertising products.
Services
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UX Design
Web App Development
Backend Development
Quality Assurance
Maintenance
The game is on, always
GewinnArena, a popular German gaming platform, connects TV audiences with exclusive online gaming experiences. By integrating digital formats, the platform enhances viewer engagement, transforming passive audiences into active participants.
intive was tasked with modernizing the platform, improving both the technical foundation and design, while also ensuring a seamless migration of the existing user base. The transition from the old system to the redesigned application was one of the project’s key challenges.
intive was tasked with modernizing the platform, improving both the technical foundation and design, while also ensuring a seamless migration of the existing user base. The transition from the old system to the redesigned application was one of the project’s key challenges.
Simple, engaging, scalable
The new GewinnArena is a prime example of a mobile-first approach and user-centric responsive web design. The feature set enables easy game discovery and access to profile info, simplified coin purchase and subscription, and comfortable participation in all competitions. Designers paid special attention to a clear information architecture and intuitive patterns that foster engagement.
Light as a feather
The technical concept consists of a lightweight cloud architecture with a headless CMS. The user front-end is a progressive web application based on React.JS and the backend consists of microservices developed with Spring Boot Java in an AWS environment. The platform seamlessly connects with all external parties and offers fast performance.
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