Ads are the lifeblood of VOD revenue, whether you’re running FAST channels, free-to-watch content, or subscriptions with in-stream ads. But let's be honest – traditional ads can disrupt the experience, frustrating viewers and driving them away.
At intive, we’ve transformed the world’s leading OTT VOD platforms. As trusted integrators, we’ll guide you into the world of AI-driven ads – where ads are seamlessly tailored to your audience’s preferences, ensuring they stay engaged while your revenue grows.
AI-powered ads use data (lots of it) to get to know your viewers better than they know themselves. From what they watch to when they watch it, AI crunches all the numbers to serve up ads that resonate. Whether it’s Google Ads, Adobe Advertising, or Criteo, these tools ensure your ads aren’t just seen – they’re appreciated.
At intive, we take this a step further by leveraging top analytics tools like Segment and Mixpanel which are ideal for collecting and managing user data. These platforms allow us to track user behavior, gather demographic information, and compile comprehensive profiles that can be used to target ads more precisely for our clients.
AI doesn’t just personalize ads – it ensures they appear at the perfect time. Watching a cooking show? Here’s an ad for the latest avocado slicer. Immersed in a travel documentary? Enjoy this 30-second clip on why you should go zip-lining in Costa Rica.
Once AI understands your viewers, it seamlessly integrates ads through Server-Side Ad Insertion (SSAI) or Client-Side Ad Insertion (CSAI), often with companion banners or calls to action. By utilizing Google Video AI and AWS Media2Cloud, it finds the perfect moments - during natural breaks or low engagement – so ads enhance the experience, rather than interrupt it.
Dynamic Creative Optimization (DCO) takes personalization to the next level. By adjusting visuals, messaging, and calls-to-action in real time based on each viewer’s preferences and past interactions, DCO creates a truly tailored experience. With tools like Idomoo and Clinch, your ads become dynamic, engaging, and far more effective.
Yes, AI-driven ads are awesome, but let’s not forget about privacy. Viewers are rightfully cautious about data usage, and striking the balance between personalization and transparency is key. Let your viewers know their data is safe, and prioritize their experience. When done right, ads will feel like a natural part of the content, not an intrusion.
If you’re looking to step up your VOD advertising but aren’t sure where to start, we’ve got you. Our team is here to help you navigate the world of AI-driven ads, ensuring your viewers stay happy and your revenue climbs.
Heading to IBC 2024 in Amsterdam? Let’s catch up and chat about how we can bring this vision to life for your VOD platform. Book a meeting with one of our experts during the event – we’d love to talk!