intive joins MACH Alliance

Munich, Germany – August 4, 2022 – intive today announced its membership in the MACH Alliance, to further accelerate the adoption of flexible and scalable architecture to deliver exciting digital experiences. The MACH Alliance is a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems.

intive was an early supporter of MACHprinciples (Microservices, API-first, Cloud-native SaaS and Headless)and is excited to participate in the evolution of the MACH approach. intive has implemented MACH architecture for its customer Vorwerk in the award-winning Digital Recipe Ecosystem Cookidoo® amongst others and has built a strong, evergrowing partnership network with MACH Alliance founders such as Commercetools, Algolia, Amplience or Contentful.

“Joining the MACH Alliance is another milestone in our quest to promote open and flexible architecture across our target industries, such as Retail, Technology, Media and Telecommunications,” says Thomas Kräuter, CTO at intive. “Replacing monolithic architecture in favor of MACH-based solutions is key for our customer’s success. In a fast-paced digital world, it’s crucial for the business impact of digital products to adapt to user’s needs as they arise – a MACH architecture provides our customers with this agility.

“We are excited to welcome intive as a member of the MACH Alliance,” said Casper Rasmussen, President of the MACH Alliance. “intive’s combination of design, purpose-driven innovation and digital enthusiasm, drives powerful digital experiences based on composable solutions and the MACH ecosystem for their customers.”

About intive

intive is a global technology company that combines deep industry expertise, user-centric design, and world-class software engineering. With its human-centric approach, intive creates digital products that empower users, deliver business value, and make an impact on society.

intive has over 20 years of experience innovating with customers across industries, including Technology, Media and Communications, Retail, Automotive, FinTech, and Telecommunications. By focusing on creating sustainable impact through digital products, intive has won the trust of leading brands such as Audi, BASF, BMW, Deichmann, Discovery, Facebook, Tandem, Paramount, and Vorwerk.

Headquartered in Munich, Germany, intive is present across Europe and the Americas, with a diverse team of +3,000 people.

About the MACH Alliance

The MACH Alliance is a non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.

The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more about the Alliance and MACH certification at, and follow us on Twitter and LinkedIn.

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