The cutting-edge intercompany and interdisciplinary project for adidas has been realized with a team of developers behind Jacquard™ by Google, a smart tag that is capable of detecting football-specific movement, developers of EA SPORTS FIFA Mobile, and intive’s designers and engineers responsible for the GMR app. It is an excellent example of ambient technology and an endeavor which combines the physical experience of sports with the excitement of online gaming. The concept of gamifying sports performance data is a promising step towards expanding the wearable tech space and intelligence running in the background of our daily experiences.
The mobile application, co-created by adidas and intive, enables a smooth setup and management of the Jacquard tag, inserted by the user into GMR insoles. It also syncs all the data from the tag to the popular mobile game andincludes a real-time support chat. Millions of users of EA SPORTS FIFA Mobile can now slip the tag into any boot andtrack their performance on the field, challenge themselves to better results and gain access to exclusive content withinthe game.
“With projects like adidas GMR we are writing history,”- says Stefan Reisinger, VP Sales, Head of Digital Products at intive. “Collecting data on real playfields and syncing it to the virtual stadiums of EA SPORTS FIFA Mobile means empowering users with new, fascinating tools that blur the lines between online and offline experiences. We all love football and now we can embrace it in new, unexpected ways. I’m happy our team delivered an application that is easy to use and designed in a way that triggered the attention of The Red Dot Awards jury.”
The Red Dot Awards are one of the most important international competitions celebrating outstanding design for almost 65 years. This prestigious industry recognition pays tribute to the carefully thought-out design of the best product, communication, and brand concepts in different market sectors. The Red Dot Design Award is divided into three categories, and intive has been recognized in the field of Brands & Communication Design, in the Apps subcategory.
“In premium design and engineering you need a team of top talents and real team players, just as in football. I’m proud of the team that worked in this project and created a compelling user journey and a consistent brand experience,” – says Johannes Dornisch, Director Design at intive. “We’re honored to be recognized with the Red Dot Design Award and thrilled to be revolutionizing the sports and gaming landscape with world-famous brands.”
It is the second Red Dot Design Award in a row for intive’s UX designers – last year they were recognized for a state-of-the-art digital recipe ecosystem called Cookidoo® that accompanies Vorwerk’s Thermomix®, the German-made multifunctional food processor. It is also the fifth industry recognition for intive’s designers in two consecutive years.
intive is a global digital powerhouse headquartered in Munich, Germany. With a challenging, exploratory and agile mindset and international teams of software, design and business experts, intive partners with market leaders in accelerating digital transformation for products and services of tomorrow. intive’s solutions driven by world-class innovation add value along the whole application lifecycle – from product conceptualization to its maintenance. The company’s operations include 13 development centers and 7 design studios in Germany, Poland and Argentina as well as regional offices in the UK and the USA. intive won the trust of the world’s largest companies such as Audi, BASF, BMW, Credit Suisse, Discovery, Disney, Esprit, Facebook, Google, ING, Viacom and Vorwerk.
About Red Dot Design Award
The origins of the Red Dot Design Award date back to 1955. Its distinction, the Red Dot, is established internationally as one of the most sought-after quality marks for good design. In order to assess the diversity in the field of design in a professional manner, the award breaks down into three competitions: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept – each is organized once a year. From products, brand communication and creative projects to design concepts and prototypes, the Red Dot Award documents the most prominent trends worldwide. The award-winning designs are showcased in exhibitions around the globe and in the Red Dot Design Museums as well as in yearbooks and online.