“Our colleagues at intive are real experts for Roku, that’s why they are exactly the right partner to make RTL+ easily and directly accessible to our users”.
Alexander Krey
Head of Platform Growth RTL+
RTL+ teamed up with intive to develop a fully functioning Roku-certified application that enables the streaming platform to not only increase its number of viewers but also reach new audiences, strengthening the brand’s position in the OTT market.
Client
RTL+, formerly known as TVNOW, is the leading German streaming platform belonging to the RTL media group. Its goal is to make streaming more user-friendly for everyone who wants to enjoy a comprehensive range of news and entertainment.
Industry
Technology, Media, and Communication (TMC)
Services
Development and support of Roku-certified application with the profound knowledge of BrightScript language.
intive worked directly not only with RTL+, German’s leading streaming platform but also with Roku, one of the fastest and most powerful streaming players. After its impressive growth in the U.S OTT market, the digital media company decided to ramp up its hardware business in Europe. With a focus on entering into the German market, Roku began to provide expertise during the RTL+ application development process. Roku and intive have worked together previously and intive is proudly among the officially recommended development partners for designing, enabling, and supporting Roku-certified applications.
RTL+ needed to develop and implement a fully functioning and Roku-certified application. To be in line with the company’s rebranding date and Roku’s launch into the German market, the application had to be ready to release in just a few months. intive's experience in developing Roku applications and over twenty years in the TMC market was the driving force behind the project meeting its tight deadline.
An intercompany collaboration, made up of the Product Owner and Scrum Master from RTL+ and the rest of the intive team, worked hand in hand to ensure that the application would be ready in time. intive's developers provided proven skills in building products for media and their profound knowledge of BrightScript, the bytecode-interpreted scripting language which is the key component of the Roku SDK. This experience was crucial in the building of solid channels that would utilize and maximize the Roku hardware.
The intercompany team delivered a flawless application within just three and a half months, meeting the deadline and passing the rigid certification process. There was only a small percentage of glitches during the testing phase, proving intive’s technical expertise. The release of the application synchronized with both RTL+’s rebranding and Roku’s entrance into the German market, thus strengthening the client’s position into the OTT market. The application has helped to improve RTL+’s brand exposure, increase its reach, gain more consumer loyalty, and see a boost in its key audience. Additionally, the application allows users to stream content anywhere at any time, increasing comfort and making it easier for viewers to watch their favorite programs.
From the very beginning, this partnership was rooted in trust, mutual understanding, and deep collaboration with a focus on a common goal. The project was so successful that the two companies have formed a long-term partnership.
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