E-commerce platforms have seen a surge in usage in the last few years. According to Destatis, 82% of the German population shopped online in 2021 and e-commerce sales generated 99.1 billion euros in gross sales, up 19% compared to 2020.
Competition in the e-commerce industry is fierce, and customer demands are rising. Retailers need to provide tailored offerings, faster services, and omnichannel solutions if they are to exceed customer expectations.
This means delivering flexible, people-centered products that offer exceptional experiences. It is the combination of mobile development, MACH, composable commerce, and data-driven insights that will allow retailers to deliver a holistic shopping experience that’s tailored to customer needs.