intive partners with Google Cloud on Implementation Services for Streaming Industry

Munich, Germany – March 20, 2023 - intive announced today that it is launching a new services offering to help media and entertainment customers utilize Google Cloud infrastructure and products. The partnership marries intive’s deep industry experience with Google Cloud’s powerful technology to deliver business growth and competitive advantage to leading media brands.

Google Cloud is the premier provider of cloud computing services with the power and scale to transform business across verticals, and has developed industry-specific offerings for the Media &Entertainment industry, including OTT and VOD streaming markets, such as the Google Cloud Media Content Delivery Network (CDN) to reach audiences worldwide, Media APIs to transform and monetize streaming content, and industry leading applications of AI/ML technologies to support content intelligence, content discovery and personalization, and churn reduction.

intive, a global design-led engineering firm with over 3,000 digital enthusiasts, has deep expertise in the streaming market having built hundreds of streaming applications for some of the industry's most iconic brands including Paramount, Discovery, AMC Networks, and Allen Media Digital (The Weather Group) among many others.

As a technology service partner focused on Google Cloud, intive will use their domain knowledge and experience delivering engineering at scale to help media brands do things like, transition their applications to Google Cloud, build new applications within Google Cloud, and optimize solution offerings to help companies improve performance and reduce costs.

“Our partnership with Google Cloud allows us to significantly accelerate cloud transformation initiatives for our Media & Entertainment clients in North America,” according to Perry Weinstein, Head of TMC Americas at intive. “Both companies are committed to the Media industry and to delivering the best possible solutions to our customers and clients. Google Cloud’s technology combined with our experience delivers tangible and impactful added value to the customers that we serve. This is an exciting joining of forces.”

“intive has a strong worldwide presence, so we are also very excited about the global approach we’re taking together with Google Cloud to bring next-gen cloud solutions to our key markets globally” said Mateusz Przepiórkowski, Vice President - Global Head of TMC Business Unit at intive.

“Industry-specific services and technology expertise, like that provided by intive, are important to helping media businesses digitally transform,” said Albert Lai, director, Global OTT Streaming Solutions, Media & Entertainment at Google Cloud. “Through this new services offering, intive will bring significant industry experience and a depth of expertise across multiple Google Cloud products and solutions, including innovative, leading products like Google Cloud’s CDN and AI/ML capabilities.”

About intive

intive is a global Tech company that combines deep industry expertise, user-centric design and world-class software engineering. With its human-centric approach intive creates digital products that empower users, deliver business value and make a societal impact.

intive has over 20 years of experience innovating with customers across industries, including Technology, Media and Communications, Retail, Automotive, FinTech, and Telecommunications. By focusing on creating sustainable impact through digital products, intive has won the trust of leading brands such as Audi, BASF, BMW, Deichmann, Discovery, Facebook, Tandem, Paramount and Vorwerk.

Headquartered in Munich, Germany, intive is present across Europe and the Americas, with a diverse team of +3,000 people.

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